In the modern workplace, you can choose to work in whichever way suits you best. Thanks to the rise of flexible and virtual workspaces, different types of people from company directors to humble freelancers have been taking advantage of the benefits of flexible work patterns for some time now.
Out of all of the benefits that a virtual space brings, the most prised of them is their ability to save you a fortune on expenses typically associated with brick and mortar offices such as rent, infrastructure and maintenance. Though the savvy worker understands how to leverage these financial (and time) savings to give attention to other areas of their business, such as marketing.
Virtual Offices at a Fraction of the Cost
Brick and mortar offices come with an assortment of costs that up until recently, have been considered an unavoidable responsibility associated with running a business. Offices need to be outfitted, rented, maintained, secured and insured (to name but a few), all of which are overheads that you might be able to do without.
Those who opt to make use of virtual offices, on the other hand, forego these seemingly unavoidable costs by making use of virtual infrastructure which can be utilised at far less of a cost, while still affording you the functionality of a real-world office space.
This saving should be enough to get anyone excited, but for those who think a couple of steps ahead, it also presents the ideal opportunity to boost other areas of your budget.
Reallocating your Budget
The savings made through using a virtual office space will likely be substantial enough to be passed on to other areas of your business, though the reallocation of funds should be done following careful thought. Put to the right areas, they will help your business grow; though when not, could amount to a substantial waste. So, the question remains, which areas of your business should you move your spending to? The answer (which will suit those who prefer to work flexibly), could be digital advertising. But why?
Why Digital Marketing?
In staying in the spirit of virtual office spaces, why wouldn’t you prioritise digital marketing. It enables a target audience reach as wide as your work-schedule. It operates over the digital mediums that you use daily in your business tasks, and it gives you finger-tip control over how effectively your marketing budget is allocated.
Through digital mediums, you will have as much control over your campaign as you do over your flexible work schedule, and will be able to use your website as the perfect representative for your company to generate leads, communicate with customers, manage the sale of goods and services, or even facilitate payment schemes for your customers.
Ideally, you’ll want to free up time and space to make the most out of a marketing campaign that is as digitally natured as your business, which virtual workspaces can do with relative ease.
Contact Flexible Workspace for further details
If you would like to know more about making use of a virtual, shared or private office workspace, contact one of our representatives from Flexible Workspace today, or visit our website for further details on our offers.
By Brad Porter