The global on-trend movement towards serviced offices, collaborative work spaces and virtual offices has come to Midrand with the opening of the new Flexible Workspace Business Centre at Waterfall City’s Maxwell Office Park.

Renowned entrepreneurial visionaries such as Richard Branson and Twitter’s Jack Dorsey are advocates of these new shared working spaces that have taken off in prime urban destinations the world over. They offer fully serviced office spaces and professionally managed business services while cutting back on exorbitant office overheads and promoting active networking and collaborative work approaches.

“There’s growing trend by entrepreneurs, new start-ups and fast expanding SMMEs to abandon rigid topographies, including traditional office leases, in favour of smaller, more flexible work spaces. Even larger corporates are beginning to use the shared working model for special collaborative projects. Serviced office space is fast becoming the preferred way to conduct business around the world, and we’re proud to be bringing this fresh new concept to Waterfall City,” says Bradley Porter, founder of Flexible Workspace, a provider of fully serviced offices and virtual offices in Durban and Johannesburg

The Flexible Workspace Business Centre comprises nearly 1000 square metres of floor space with 106 workstations and fully equipped meeting and boardrooms. Aside from individual workstations with network points, the centre also offers users access to professional reception services, the full scope of IT and telecommunication services, and kitchen and cloakroom facilities.

“Serviced offices like those at our new Waterfall City centre are primarily a way of controlling investment risk. They offer cost-effective and flexible workspace solutions, as users only pay for the services they need as and when they need them, like secretarial services or meeting facilities. Plus they’re not tied into long-term lease agreements, as with conventional offices. This enables companies to reduce their upfront capital outlay, which is critical in our current economy,” adds Porter.

The centre has already secured its first tenant in global beverage alcohol leader, Diageo, which over the next few months will rent over 100 desks at the centre while its own new Johannesburg offices are under construction.

The Flexible Workspace Business Centre at Waterfall City facilitates another worldwide trend – that of creating a well-rounded work-life balance – and taps into Waterfall’s own ethos of bringing working, living and playing together in one full-service destination.

The centre is located on the ground floor of the 6 304 square metre multi-tenant Maxwell Office Park, a AAA-grade, 4-Star Green Star SA rated business hub. The office park lies at the heart of the sprawling multipurpose Waterfall development, only a stone’s throw away from highly anticipated Mall of Africa, which is poised to be the biggest single phase retail and lifestyle mall development in Africa.

The launch of Flexible Workspace’s Waterfall City business centre comes just ahead of the opening of its second Sandton business centre, scheduled to open in Johan Avenue in Mid-March 2016. Flexible Workspace already operates a business centre in Maude Street, Sandton, in addition to its other centres in Fourways, Umhlanga and Morningside, KwaZulu-Natal.