In today’s climate, your company’s identity and brand have never been more important.
The image we portray sends an important message to our clients, as well as influences how we feel about ourselves and this is especially critical for start-ups.First impressions are so important. Your business logo, your website, promotional materials are all part of projecting a professional image. Having an up-market address will also support this image.
Take a strategic, proactive approach to managing your image:
– What are the expectations for professionalism?
– How do others currently perceive you?
– Are the benefits worth the costs?
You only have one chance for a good first impression!
By Brad Porter