Location, location, location…
For most businesses, the classic advice “location, location, location” is right on the mark – location can mean the difference between feast or famine.
First impressions are vital for many businesses accommodating customers on-site, as well as corporate offices serving as a visible representation of an organization’s success. So when it comes to the location of your business or corporate office, a comprehensive review of the potential location will certainly prove time well spent.
Not only does a business in the right location enjoy the excellent corporate presentation that accompanies the proper address, it also benefits from the exposure afforded by neighboring businesses and their clientele.
The key to picking a profitable location is determining the factors that will increase customer volume for your business. Ask yourself questions such as:
- Will customers come on foot?
- Will customers drive and, if so, where will they park?
- Will more customers come if you locate near other similar businesses?
- Will the reputation of the neighborhood or even of a particular building help draw customers?
By Brad Porter